Why should we use Social Media?

Today’s guest speaker was Amanda Dobbs the founder of Marketing strategist company Koogar, Amanda joined us to talk predominately about social media and how and why we should be utilising it.

“The term social refers to the interaction of living organism.  It always refers to the interaction of the organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary”


Whilst social media offers an excellent platform to promote your business it is also important to be aware of the risk advertising online poses. Your brand is you, and the way you conduct yourself whilst online could be advantageous or detrimental to your business or future career prospects.

Some of the key social media services available are

  • Facebook
  • Twitter
  • YouTube
  • Blogs
  • LinkedIn
  • Photo sharing sites

Social Media allows you to

  • Build relations
  • Listen to requests
  • Respond to needs
  • Develop new solutions
  • Create personal relations
  • Respond faster
  • Change your procedure
  • Review customer service
  • Attract new customers

Advantages of social media

  • Broad reach
  • Find your target audience
  • Free or low cost
  • Personal
  • Quick and easy

Risks with social media

  • Wasted time and money for little or no return
  • Rapid spread of negative feedback or comments
  • Legal problems




The session didn’t tell me much that I wasn’t already aware of, however it was delivered in an interesting way with some surprising statistics which couldn’t fail to make you consider your own use of social media.  It highlighted the importance of understanding your Why. Why you do what you do, once you understand this, other people will get you too.


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